About Us

The Begining

A Little Bit About Us...

Our story began in 2001 with our first Disney license. Since then, millions of kids and grown-ups have worn our clothing and we now have over 100 of the world’s favourite characters in our wardrobe. Today, Brand Threads leads the way with award-winning, sustainable character nightwear and daywear for kids and grown-ups. Our clothing is lovingly and ethically made with a vast range of famous, iconic characters from the world of animation, play, film and TV. We work with the planet’s best known and loved characters to create premium quality, sustainable, affordable clothing, going the extra mile to evoke nostalgia with fans of all ages. Who knows how our world of characters will grow, or where our next adventure will take us…but at Brand Threads, you can be assured all our clothing will always be made with understanding, practicality and love.

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The real ones

Meet the team...

We love bringing characters to life at Brand Threads! Just like your favourite, iconic characters, our team help create organic clothes that are instantly recognisable. Whether it’s the little extra details we add, or soft, fun character appliques that tell a story for curious little imaginations, they’re bound to raise a smile on faces of kids and grown-ups. As a family-owned company, traditional family values are at the heart of what we do. We have kids too, some young, some grown-up - so we know what works and what doesn’t. From our sourcing team to our designers, that extra bit of attention to detail and care makes us really stand out. That’s why so many of our licensors have evolved with us for years – and why our character clothes have been loved by millions of us down the years… both kids and grown-ups alike!

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Sustainability is the way

We care about our planet, we really do…

As a family business, we want to show the world that beautiful, affordable licensed character clothing can be both fun AND ethically sourced.

That’s why so many of our clothes are made from 100% natural organic cotton, organic cotton or recycled polyester.

Why we love 100% Natural Organic Cotton…

There’s so many reasons to love organic cotton, here are just a few…

Ideal for delicate skin
super durable and lasts longer
gentle, sot and comfortable to wear
fibres no broken down by chemicals

Read more how our organic cotton is sourced.